.YOU MAY certainly not understand it, yet various fonts generate various emotional states. Serif typefaces, with small strokes in the end of characters, are typically found in manuals and papers. They appear trustworthy as well as reliable. Sans serif fonts, which are plain, may appear modern-day and casual. Visual consistency gives audiences a sense that they understand where they stand it helps to build leave. When it comes to The Economist, it prepares the hue for our news.